B2B DIFFUSION
Your international partner for East & West Africa
B2B Diffusion connects Africa through premium
fashion retail and distribution, expanding
from West Africa to East Africa.
STREET SPORT is a multibrand retailer dedicated to inspiring customers through a unique combination of top premium, casual and sports international brands. Founded in 2014 in a small street store in Chisinau, Moldova. STREET SPORT is managing today 2 multibrand stores STREET SPORT and STREET SPORT KIDS and a franchise store Tommy Hilfiger located in shopping malldova Chisinau, Moldova.
OUR MULTIBRAND
STORE CONCEPT
COMING SOON IN ADDIS ABEBA
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ABOUT US
B2B Diffusion bring brands to Africa.
Who we are
Strategic HQ. Local teams. Seamless retail.
We make multi-country brand expansion simple.
Where we operate
West Africa: daily retail, logistics, marketing,
all managed locally for fast, smart execution.
East Africa expansion
Addis Ababa hub: showcase collections, train teams,
adapt products to local tastes.
Our approach
On the ground. Every day.
Store visits, coaching, KPI tracking.
Real results, sustainable growth.
Why partner with us
One partner. Full project support from location to launch.
Faster rollouts. Better stock. Stronger brand presence.