B2B DIFFUSION
Your international partner for East Africa
B2B Diffusion connects Africa through premium fashion retail, distribution, and hospitality business development across East Africa, acting as a strategic business facilitator for Accor Group.
STREET SPORT is a multibrand retailer dedicated to inspiring customers through a unique combination of top premium, casual and sports international brands. Founded in 2014 in a small street store in Chisinau, Moldova. STREET SPORT is managing today 2 multibrand stores STREET SPORT and STREET SPORT KIDS and a franchise store Tommy Hilfiger located in shopping malldova Chisinau, Moldova.
OUR MULTIBRAND
STORE CONCEPT
COMING SOON IN ADDIS ABEBA
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ABOUT US
B2B Diffusion brings brands and hospitality opportunities to Africa.
Who we are
Strategic HQ. Local teams. Strong connections. We accelerate international brand expansion and hospitality development across Africa.
Where we operate
West Africa: Retail operations, logistics, marketing and distribution.
Locally managed for fast, smart execution.
East Africa expansion
Addis Ababa hub: Showcase collections, train teams and adapt brands to local markets. Connecting international brands and hospitality investors with regional opportunities.
Hospitality & Strategic Partnerships
Connecting opportunities. Building partnerships. As a business development facilitator for Accor Group, we identify hospitality opportunities, connect investors and support strategic hotel development projects across Africa.
Our approach
On the ground. Every day. Market intelligence, local partnerships, operational support and KPI tracking. Real connections. Measurable results. Sustainable growth.
Why partner with us
One partner. Multiple opportunities. From premium retail expansion to hospitality business development. Local expertise. Strong networks. Faster execution. Long-term value.